Well, you can't say I didn't try.
But the bottom line is that in the ruins of this post-Covid world, doing one-off guitar builds using Chinese factories and Custom shop finishing is not sustainable.
There is no money in that business model.
80% of the cost to make one guitar this way is 1) getting it made at the factory as a one-off, 2) the shipping to Australia, and 3) the custom shop set up. A low volume business cannot survive on 20% "profit." And if I priced them properly, perception will be that they are "too expensive." That's a No-Win Scenario. Additionally, the current costs of shipping, domestically and international have become ridiculous.
The Hybrid Series is hereby discontinued from 2024.
Gaskell Guitars goes back to being full Custom Shop. 100% made in Australia. Prices from AU$ 5000. If you are interested in a custom left handed guitar, contact me.
I have some leftover Hybrid Series stock. I will be advertising those guitars but they will be the last of them.
I sincerely want to thank everyone's support in 2023. Those of you who got themselves a Gaskell left handed Hybrid Series guitar in 2023 got a nice guitar. It was a pleasure dealing with you all. Enjoy them.
Stay well.
Stay safe.
Play guitar!
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